TEAM 3
One of Charlie and the Angels Projects
Sekali kereta, tetap kereta
Kawan AnKer
CHARLIE & THE ANGELS' MISSION
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People who live in Jabodetabek are facing obstacles in term of transportation, e.g crazy traffic, public transportations are not proper, schedule that keeps changing from time to time, etc.
Charlie and The Angels plans to help Jakartans to commute easier and faster without any hassle.
MISSION ESPIONAGE
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- Those people actually reckon the issues about the train, however, they are still weighing about the fact that train is the fastest way to commute to their work place.
- They also experience how hard it is to be on the train, especially when they are alone with no peer to face the massive wave of people in the train,
- Their main source of information are basically on social media and direct announcement at station, so there is not any real time information to track the train.
Insights
Methods
" No matter what, I will always choose train for my transportation"
Goals: to come to the office on time
Experience goal: To get a valid and competent information
Frustations : There is not a real time tracker tool for train
Dessy lives in Depok and works in Sudirman, Jakarta. Her everyday commute time takes approximately 1,5 hours, so everyday she has to go to the office 2 hours prior to her office's starting hour. She works as a frontliner, so she has to be at the office on time.
The main problem for her is the train's schedule is delayed but there is not any tracker for train's schedule except depending on her usual station's public information. She also has to compete with every other people who also use train as their main transportation to actually be on the train itself.
Besides all the issues about train, she still chooses train over anything else because it is the fastest and cheapest public transportation, especially the traffic from Depok to Sudirman is always crazy.
When she goes home, the same issue will occur again. She has to use train again. If only she has a friend whom she can go together with, her journey might be more fun and enjoyable.
Female, 25 yo, single
works as a teller in one of the biggest bank
in Jakarta Pusat
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Our Target : Dessy Amartha
PROTOTYPING
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USER TESTING
- Users who use train daily mostly find no difficulities using the app for the first time, and find it very useful because they can find their friend who use application.
- Users find the journey is too long, and it needs to be simplify
- Users who rarely use train, find difficulty on how to do a background check on Kawan AnKer because mostly they do not want to go with strangers
- Users want to know what they could do after the journey reach its end
Scenario 1: People who use train daily
You hear about new application for train mania, so you download the app and want to use it for the first time to see what it can do to help the trip.
Scenario 2 : Pleople who rarely use
You have a morning meeting faraway from your office and home so you decide to use train. You want to check the route and the schedule for the train.
KAWAN ANKER APPLICATION
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Application's link: http://bit.ly/1OpMCzF
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){kind=tracking}
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Charlie and The Angel
Outside the angel's life, she's working as a system analyst at Suitmedia Digital Agency. She hates travelling in rush hour.
Farah is both an angel and Interaction Designer at Traveloka. She hates traffic in Jakarta so much that she chooses to stay close to her office, away from the street chaos.
Besides being an angel, Rani is also working as Senior Account Manager at Bambu Digital. Everyday, Rani commutes from Bekasi to Jakarta by car. She struggles with traffic while listens to radio and plays games on her cellphone.
Rani as Dylan
Farah as Natalie
Afid as Alex
Vito as Charlie
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